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Discovery
Business research, user research, and competitive analysis to understand context and opportunities.
Business research, user research, and competitive analysis to understand context and opportunities.
Affinity mapping, persona creation, and a clear problem & solution statement.
Scenarios, user flows, information architecture, and site mapping.
Ideation, sketches, wireframes, user testing, and iterative refinement.
Final wireframes, visual design, and a clickable prototype ready for launch.